Creating effective retail displays requires a clear focal point to capture customers' attention. This can be achieved through strategic placement, lighting, and varying display levels. Focal points...

Alan Morris argues that multichannel retailing is not a new concept, as it has existed long before e-commerce and mobile technology. He highlights its benefits, such as expanding customer reach and...

Retail marketing is a key trend in the economic cycle, offering consumers goods through fixed locations like stores and boutiques. It aims to satisfy customer needs while maintaining profit margins....

Outsourcing IT allows retail IT Directors to focus on business growth and strategic initiatives like multi-channel and m-commerce. It enables more dynamic roles for IT Directors, shifting IT from...

Loyalty programs are essential for apparel retailers to build customer relationships and enhance sales. They offer rewards, discounts, and promotions, with many shoppers engaging in multiple...

Organized retail in India remains small but is growing, driven by rising disposable incomes and changing consumption patterns. The global economic slowdown led to lower sales, cautious consumer...

Effective space planning is crucial for retail success, as it influences customer attraction and purchasing decisions. Retailers must use space allocation tools like CAD drawings, square footage...

Visual merchandising, including window dressing, is key to driving sales by showcasing products effectively. For clothing, using mannequins and grouping complementary items encourages purchases. In...

Retailers like Spencers Retail, Shoppers Stop, and Bata India are using innovative strategies to engage customers beyond discounts, such as offering workshops, home delivery, and personalized...

Mannequins are a powerful tool in visual merchandising, helping to personalise items and show how they look on a body. They can also set different moods depending on the setting, enhancing the appeal ...