Retailers face challenges this holiday season due to economic uncertainties and cautious consumer spending. A Reuters survey reveals 27 per cent of Americans plan to cut holiday spending, while 55...

Promotional analysis assesses the impact of marketing efforts like discounts, advertising, and campaigns using past data to refine strategies for profitable results. Promotions are essential for...

Retailers must adapt to changing trends and customer preferences by enhancing their value proposition and innovating retail formats. While malls once dominated middle-class shopping, single-brand...

Competing in a high-pressure business scenario has become a challenge for retailers. As an effective alternative sales channel sellers are looking at the internet, which gives them direct access to...

Retailing involves planning, developing, and presenting product lines for target markets, considering pricing, assortments, styling, and timing. Fashion retailing, a key sector, has emerged as the...

Lighting in retail enhances in-store experiences, influences customer perception, and drives sales. Types include ambient, accent, shelf, valance, and perimeter lighting, each serving specific...

Smartphones and tablets are transforming retail by enhancing customer shopping experiences. With growing mobile usage, customers expect seamless, integrated services. Retailers must adapt by offering ...

India's approval of 51 per cent FDI in multi-brand retail is attracting global retail giants, offering market potential in over 36 cities. FDI could boost retail infrastructure, reduce wastage, and...

Retailers are expanding via new markets, larger stores, product diversification, and stronger branding. Strategies include geographic, ownership models (single, chain, licensed), and market...

Understanding future demand is vital for every business. It is always easy to find a model that fits into the past data. But it is difficult to decide a model that will fit into the future data, as...