Retailers are shifting from traditional, location-based strategies to customer-centric approaches, leveraging smartphones, social media, and multichannel retailing. By engaging customers through...

Generation Y (ages 13-24) in India is a key demographic for retailers, characterized by impulsive buying, a desire for individuality, and a preference for branded, trendy clothing. They influence...

Visual merchandising enhances retail sales by creating an inviting store environment that emotionally connects with customers. It involves strategic product displays, lighting, and themes. While...

Retail has become a challenging business. Market and customer segmentation is a management concept that keeps continuously evolving. Retailers who are able to create a distinct identity for their...

Web 2.0 has come up as a new face of internet, supporting participatory information sharing, interoperability, user-centered design and collaboration on the World Wide Web. Social media, a blend of...

Pricing of a product is vital for a retailer. It determines the profit and is one of the major marketing mix tools. Therefore retailers have to be very careful while choosing the pricing strategy to...

Retailers are a bit cautious due to prevailing economic uncertainties. Reports signal that retailers would have a difficult time, as a double dip recession is looming around creating sub-standard...

Consumers in today's dynamic economy have high expectations, and their behavior is unpredictable. It is critical to understand what promotional offers are presently having the highest impact....

Retailers need to enhance their value proposition to suit customer experience and convenience. They design, and redesign their retail formats, and come up with creative customer shopping experiences. ...

Competing in a high-pressure business scenario has become a challenge for retailers. As an effective alternative sales channel sellers are looking at the internet, which gives them direct access to...