The Indian government is considering waiving the local sourcing requirement for foreign investors in single-brand retail to attract more FDI. The 30% sourcing from small enterprises is deterring...

Emerging economies like India, Brazil, UAE, South Africa, and Singapore are rapidly becoming fashion hubs, with local and international brands popularity. These countries offer unique fashion...

Retailers are evolving from quick sales tactics to enhancing in-store experiences due to competition and online shopping. Knowledgeable staff can guide customers, as 40 per cent seek reassurance...

A new norm stipulating that only the 'owner of the brand' can invest in Indian retailers selling goods under a single brand threatens to derail their overseas fund-raising plans. The Foreign...

Major apparel retailers compete fiercely among themselves to attract the attention of buyers. Discounts, offers, free gifts, and contests are some of the many strategies adopted by apparel retailers...

Multichannel retailing is no longer a mere option for business expansion or value addition, but it has become an inevitable choice for sustainable growth in the retail industry. Thanks to the...

Before the financial crisis hit, consumers used to enjoy shopping for discount bargains at mass merchants like Target and Walmart across the country.Consistently low prices meant consumers did not...

Psychology is a science of the human mind and behaviour. Wikipedia describes psychology as the “study of the soul”. Visual Merchandising (VM) is a clever way to exhibit products with the intent to...

Indians have developed a strong affinity towards luxury items. Global luxury brands are making a beeline into the Indian luxury retail segment. The sector has grabbed immense attention in the recent...

The Loyalty programme is generally assumed as the behavioral aspect of the customer related with the repeat buying. But if the customer is attached with you because she has no better alternative,...