India's growing economy, rising standard and increasing brand consciousness have made it an attractive market for global retail giants. With fashion becoming a significant "need," international...

Impulse buying is driven by emotional triggers, often leading consumers to make unplanned purchases. Retailers manipulate emotions through strategies like attractive displays, color psychology, and...

Everybody understands the impact of fashion and textiles on the environment. Sustainable fashion has become the need of the hour! Almost 66 percent of total retailers have already started working in...

Flagship stores are key to promoting a brand's image, offering a unique, immersive experience that enhances customer engagement and drives sales. Positioned in prime locations, these stores showcase...

Retail stores and factory outlets each have unique advantages for consumers seeking branded clothes. Retail stores offer the latest styles and quality, while factory outlets provide lower prices on...

Rebranding involves creating a new image for an existing product or organization to enhance consumer loyalty and market success. It can include changes to a brand’s logo, or identity, often prompted...

The Indian kidswear market is rapidly evolving, driven by fashion-savvy children and increasing disposable income from dual-income families. Online retail is booming, offering convenience and access...

Luxury brands in India are carefully choosing sales staff to embody brand appeal, with strict standards on appearance, etiquette, and product knowledge. Staff training emphasizes client familiarity...

This study explores creativity in the UK fashion industry, focusing on the relationships between designer SMEs and high street retailers. It examines how resource availability impacts product...

Selecting the right fabric is essential for apparel manufacturers, as it accounts for a large part of production costs. Poor sourcing decisions can cause delays and high costs. Key factors include...