Several factors like decreasing demand, rising inflation, central banks raising rates, and declining growth rates of many economies point to an impeding recession. Though it is difficult to predict...

It can be daunting to research the top fashion trends for Indian wedding wear if you’ve already decided that 2023 is the year you want to get married. The millennial Indian bride is an independent...

Warmth is the underlying driver of clothing during the winter months. Each year, new styles in jumpers, jackets, coats, trousers and suits are unveiled in the fashion retail stores. Interestingly,...

The fashion industry has been looking ahead, with the creation of styles for next summer and beyond finalised for many months. Here are the key fashion trends that the industry will focus on over the ...

There are many brands that are taking initiatives to address the serious underlying issue of unsustainability in their business model in various ways. By understanding the implication of business...

The term Ultraviolet Protection Factor (UPF) refers to the amount of ultraviolet (UV) rays, including UVB and UVA, that may permeate a certain fabric and harm your skin. A UPF 50-rated piece of...

Fitting is one of the crucial criteria for women consumers in their apparel buying decision. It is because consumers make their purchase decisions not just based on the garment being fashionable, but ...

In 2021, the size of the global apparel market was just shy of the GDP of Brazil. Looking ahead to 2023, it’s no secret that the global retail sector faces serious challenges as consumer confidence...

Most Indian brands follow inclusive sizing; but when it comes to pricing strategy for plus size clothing, they charge extra ‘fat tax’ for the additional piece of cloth they use. So, is inclusive...

With brick-and-mortar stores, the consumer can feel and actually try-on the garment. On the other hand, the goal of the e-commerce retailer is to differentiate themselves from everyone else. However, ...