The GI certification has played a crucial role in promoting traditional skills and techniques used in Odisha handlooms. The GI tag provides a unique identity to these products, making them more...

The traditional marketing offered only features and benefits of the products but when customers enjoy the experience of engaging with the product in all three stages of pre-purchase, actual purchase...

Canada, known for its diverse cultural background and unique fashion sense, has a large number of fashion retailers, catering to a wide range of consumers. From luxury brands to streetwear labels,...

In order to assuage customer concerns about cleanliness, thrift stores wash clothing and perform any required repairs to restore the product’s condition. Another reason to patronise thrift stores is...

Green hushing generally withholds climate strategy sustainability information for fear of it being published. It is the polar opposite of greenwashing. Instead of deceiving their customers to appear...

As a garment manufacturer, there’s a lot one needs to consider to stay on top of the most common challenges – after all, in an increasingly difficult market, ensuring your business has the necessary...

The RBI is currently working on a central bank digital currency (CBDC) called e₹ or digital rupee. CBDCs are digital forms of traditional currency that are declared legal by the government and issued ...

Sustainable fashion entails using processes that are environmentally sustainable in all aspects of manufacturing apparel, including without exploitation of any life form. It means fashionable apparel ...

The US is the largest garment importing country, and hence any changes in its imports can seriously impact its major garment supplying countries. This analysis provides an overview of the past...

This article is a collage of the business leadership lessons of the ten world’s leading fashion designers, who have amalgamated their creativity with business acumen. They are 1) Ralph Lauren 2)...