Q-commerce is transforming fashion retail in India, enabling delivery of clothing and accessories within 60 minutes. Growing at 75-85 per cent annually, it offers speed, personalisation, and impulse...

India's fast fashion market grew 30–40 per cent in 2024, valued at $10 billion, with potential to hit $50 billion by FY31. Key challenges include long lead times, excess inventory, and stockouts....

Small businesses in India are cutting Cash on Delivery (COD) orders by 70 per cent to reduce rising operational costs and manage risks. They are promoting digital payments like UPI and wallets for...

Purpose-driven marketing is gaining momentum in Pakistan as brands align their missions with societal and environmental values. With Millennials and Gen Z seeking ethical and responsible practices,...

A spring capsule wardrobe offers versatile, quality pieces for day-to-night looks, catering to fashion-conscious, eco-friendly consumers. Key items include outerwear, trousers, dresses, skirts, and...

Fast delivery and virtual storefronts are essential for today’s shoppers. Brands that partner with marketplaces to offer quick delivery while showcasing their products in engaging virtual formats...

The fashion industry is shifting towards on-demand manufacturing, producing garments only after an order is placed, reducing waste and overproduction. Key benefits include reduced inventories, cost...

Live shopping is revolutionising the retail experience by offering real-time product demonstrations and interactive consumer engagement. Originated in China, this trend is rapidly spreading globally. ...

The children’s fashion market is lively and playful, constantly evolving to meet the needs of parents and caregivers. Children strongly influence their parents’ purchasing decisions, with parents...

Visual merchandising is a crucial aspect of retail strategy, significantly shaping the shopping experience and driving sales. This article delves into the key principles and techniques, demonstrating ...