Indian sustainable fashion brands are doing a commendable job in creating sustainable livelihoods for artisans. We have witnessed how brands like Fab India, Ritu Kumar, and Rang Sutra have...

Retail warehouse audit is an annual inspection process conducted to determine the performance and efficiency, involving in-depth observations of all operations, processes, performance calculations,...

Fashion activism is a form of socio-political engagement that holds the power to bring about positive changes in society, the economy, politics, and the environment. It emphasises the role of fashion ...

Greedflation refers to a concept which states that excessive corporate greed for profits drives up the inflation resulting in increased prices. Some economists believe it is a contributor to...

Drop shipping allows retailers to offer a wide variety of products without having to invest in inventory. This means that they can test new products without incurring a lot of risk. Drop shipping...

The European construction industry’s downturn is another major factor. The decrease in new buildings means less demand for home products, in stark contrast to the previous decade. This slump results...

The US is facing a debt crisis. The national debt has reached a record high of $31.4 trillion, and the government is estimated to have hit its debt ceiling on May 16, 2023. If Congress does not raise ...

Consumer behaviour can be influenced by social, cultural, ethical, or environmental shifts, and recognising these shifts aids in planning for the future. Processes and products must adapt to evolving ...

The GI certification has played a crucial role in promoting traditional skills and techniques used in Odisha handlooms. The GI tag provides a unique identity to these products, making them more...

The traditional marketing offered only features and benefits of the products but when customers enjoy the experience of engaging with the product in all three stages of pre-purchase, actual purchase...