Woodland follows a 360-degree marketing approach for every launch and currently giving a boost to social media. A dedicated social media team is in place that is well-connected with the customers; keeping them posted with the latest launches and products available.

They also organize in-store activities on regular basis and are always working towards creating an interactive platform where they can discuss issues related to nature & the environment around us.

They share their passion with the community for social causes, which defines them as a company. Their ultimate goal is to inspire the youth of today and increase their participation in the conservation of nature. They wish to share this philosophy and involve their customers in exercising the same. These campaigns help them to communicate and connect with their customers, as it is crucial.

They also actively participate in college activities and adventure sports rally's to extend the adventure lifestyle to the youth. Some adventure rally's they have been associated with are Volkswagen Polo Cup Race, Raid De Himalayas, Coffee Day Rally, Rally De Bengal, Rally of Odisha, Royal Rajasthan Rally, and Desert Storm.