Woodland is known as a rugged, outdoor leather shoe brand, the kind usually preferred for outdoor adventurists. They believe in the philosophy and trend of sustainability. Their goal is to create an eco-system that can be supported indefinitely in terms of environmentalism and social responsibility. Woodland has always focused on eco-conscious methods at the source through the use of environmentally friendly materials and socially responsible methods of production. Their mission is to create social change through design and fashion related businesses by providing education, training and programs that are transformative to the industry and to cultivate collaboration, sustainability and economic growth.