Woodland realizes the importance of eco-consciousness and has embraced it as one of their key objectives. In other words, they are Proplanet and they constantly work towards keeping our environment safe. Proplanet is a community that is committed to make our planet a better place to live in. They wish to share with the community their passion for social causes that defines them as a company. Their ultimate goal is to inspire the next generation and increase their participation in the conservation of nature. In keeping with their eco-conscious philosophy, they have always tried to make eco-friendly products, which are made through processes that cause minimal harm to the environment. They wish to share this philosophy and involve their customers in exercising the same. In today's world where globalization and staying connected is crucial, they are working towards creating an interactive platform where they can discuss issues related to nature & the environment around us. They initiate related discussions, comments, blogs, video and podcasts on an online platform as part of their ProPlanet initiative to get the world connected and involved.

As part of this objective, they plan to reduce our environmental impact to zero by 2015. Their mission is to highlight their stand as an eco-friendly brand and they have embarked on several eco-friendly initiatives to accomplish the same.

Few of their initiatives in this space include:

• Use of eco-friendly raw materials, packaging and processes of production.
• Biodegradable shoes.
• Social media awareness campaigns.
• Tie-up with UNICEF for their WASH campaign – a campaign for safe water drinking.
• Woodland & Huber partnership: Huber is a German company specializing in Eco friendly architecture and design. The tie up which started in 2008 has helped them achieve new levels of eco friendly architecture. It has helped Woodland Go-Green in a more systematic and organized manner.
• On-ground activities like 'Woodland ProPlanet Ride' & 'Plantation activities'.
• Support Earth Hour.
• Support World Environment Day.