Fashion Gear Latest Fashion Trends of Styles Fashion Models Fashion Designers
Fibre2fashion.com

Follow us on Facebook Linkedin Twitter Google + rss
About The brand Timeline Leadership About The Founder Brand Philosophy Values & Inspirations Key Products Collections Awards & Accolades
Strellson Sportswear Autumn/Winter 2012
“Modern Swissness” - Swiss Cross Revival Jacket

The legendary Swiss Cross Original Jacket comes to life again with the Swiss Cross Revival jacket. An outdoor jacket that looks authentic, and the only jacket in the world with an identical replica of the Swiss army blanket as its inner lining and including an original Swiss army penknife made by the well-known firm of WENGER with its long tradition.

The jacket is carbon-coated, giving it an unmistakable vintage look, which is intensified through wear and washing, and makes the jacket unique to the wearer. Moreover, every jacket is numbered. The woollen lining is detachable, so that the jacket can be worn in all seasons.

The Swiss Cross Revival Jacket is available now in olive, dark brown and black in Strellson shops worldwide, in international specialist shops, and in the Strellson online shop, at a price of about EUR 350/ CHF 500.

The Swiss Cross Original Jacket with the original Swiss army blanket was first launched in 2003 in a limited edition of 3000, and quickly became a sought-after collectors’ item.

Urbanity, international appeal and Swiss tradition are the focal point of the Strellson Sportswear collection for Autumn/Winter 2012. The Strellson man looks for a new kind of simplicity. His attitude to clothing is casual, whether he is at work, at home with the family, or in the social sphere. Everything must be simple and taken for granted.

“Modern Swissness” is an integral part of the collection.

Strellson presents the “Rolling Style – White Edition”.
Kreuzlingen, November 2011. – In cooperation with Bianchi, Strellson, the international fashion and lifestyle company from Switzerland, launched the “Rolling Style – White Edition” collection.

The Strellson-Bike was inspired by bicycle couriers in New York, London and Tokyo, who are increasingly shaping the cityscape of the future. The “Black Edition” bike has turned out to be the coolest trendsetter in 2011 and caused quite a stir in both the bike and lifestyle sectors. In 2012 the “White Edition” bike will be the leader of the absolute “must haves”: more active, more exciting, more versatile.

The “White Edition” is pure understatement. It stands for the cosmopolitan business biker who lives his ambitions and gives them free rein on the so-called “fixies”, the fixed gear (single speed) bikes. He swiftly makes his way through rows of houses and reaches every destination without detours. Whether in Brooklyn or Shinjuku, the Bianchi biker demonstrates his character. He stands by his success and shows its true colours in making everyday life smarter than others.

The avant-garde joint venture between fashion and the renowned bike manufacturer captures the spirit of the age. The common brand DNA is clear, it directly appeals to the New Global Generation. This is reflected above all in the result: mobile looks for the international, creative man.

The innovative White Edition is an excellent combination of the expert knowledge of the cycling specialist and maximum quality demands for modern outfits: the summer collection items were developed especially for the “business biker”. The bi-stretch suits are breathable as well as water and dirt repellent. Comfort and safety are increasingly important with the Rolling Style: reflector strips, security and mobile phone pockets are some of the special features. Super lightweight stretchware completes the cool look, which always looks right, whether in the bike lane or in the office. Further highlights of the collection are bags, helmets and sneakers.

A convincing combination: dynamic, clean and natural. The “Rolling Style – White Edition”, for all those who know no limits.

Strellson Premium presents the “Deep Black” Edition.
Strellson, the Swiss international fashion and Lifestyle Company launches the “Deep Black" Edition.

A perfect story has been developed out of the DNA of the brand: pure black, transposed on to ten typical Strellson products. Not a single white thread disturbs the image.

“Deep Black" is the quintessential black, a highlight and an elegant must have, which authentically reflects the beat of the times: intense, strong, and with a special aura.

“Deep Black" stands for an urban look. The person who wears it is self-confident, cosmopolitan, and authentic in every city in the world.

“Deep Black" stands for intelligent results and in-depth thinking. For the wearer, creativity is a matter of course, and an individual way to emphasize his style.

“Deep Black" stands for men and trendsetters who know exactly what they want: “We will wear black until there is something darker!”

“Deep Black" satisfies the high standards of its fans, thanks to its specially developed double dye process in permanent black, the use of first-class materials, which can be found in the entire product portfolio, and the perfect fit. The “Deep Black" Edition includes 10 parts of the collection, with the emphasis on ready-to-wear, all of them “Deep Black".

The Strellson Premium “Deep Black" Edition 2012 is available now in international specialist shops, in Strellson monostores, and in the Strellson online shop at www.strellsonshop.com (Germany, Austria and Switzerland).