1981
Giordano was founded in Hong Kong in 1981.

1990’s
In the early 1990’s the Middle East region had limited quality brands providing simple and basic merchandise for everyday wear. There was a gap in the marketplace for a provider of good quality fashion essentials such as denims and t-shirts.

1993
Giordano Middle East was established in March 1993.

1995
Giordano Middle East opened their first store in the Sultanate of Oman and at Al Faisalia Plaza in Jeddah, Kingdom of Saudi Arabia.

1997
The Hashemite Kingdom of Jordan became the fourth Arab country to open a Giordano store through a franchise agreement.

1998
Giordano Middle East entered into a franchise agreement to open its first store in the Kingdom of Bahrain

2000
Giordano Middle East launched a corporate sales division to provide uniforms and corporate clothing for Middle East companies.

2002
Giordano Middle East achieved the '60 stores' in the Arab World. Giordano launched Simplicity - Your Guide to Dressing for its Middle East customers. Giordano Middle East was nominated by the Middle East Economic Digest (MEED) to receive the Business-to-Consumer Service Supplier Award as part of the 2002 Awards for Business Excellence.

2003
Giordano Middle East established stores in Iran and Georgia (Tbilisi).

2004
Giordano Middle East officially launched Giordano Junior in the UAE Market, with the opening of its first store at Sharjah Mega Mall. The brand catered for children from 3 to 14 years of age

2005
Giordano Middle East launched its second edition of the book Simplicity - The Brand's Guide to Dressing. Giordano Middle East officially launched the Giordano Junior brand in the Kingdom of Saudi Arabia, with the opening of its first store in Jarir Mall, Jeddah.

2006
Giordano Middle East enters new market with shops opened Russia, Bulgaria, Armenia and Algeria. Giordano Middle East achieved regional SUPERBRAND status, after being identified and confirmed as one of the Arab World's leading brands.

2007
Giordano Middle East opened its new store in Dubai Festival City. With this new addition, Giordano operated 135 stores in the Middle East.

2008
Giordano Middle East crossed the 160 Store mark, with the opening of their two largest flagship stores in Dubai Mall, Dubai in UAE and Mall of Arabia, Jeddah in Saudi Arabia. Giordano launched its new brand BSX in Saudi Arabia.

2009
Giordano Middle East was awarded the Best Service Performance Brand by the Department of Economic Development in Dubai, as part of the Dubai Service Excellence Scheme. Giordano Middle East was awarded Best Retailer of the Year and Best Fashion Store by Ajman City Centre. Giordano India opened its 11th store in India with the new store opened in Hyderabad.

2010
Giordano Middle East continued to grow and expand as it opened 12 new stores and kiosks in 2010 bringing to 188 total stores across the Middle East and India. Giordano reached out to new markets as it opened its first stores in Syria and Iraq.

2011
Giordano Middle East was named as one of the best brands for jeans among Saudi teens, survey from Communicate Levant magazine. Giordano opened its 200th store in the Middle East, located in Mushrif Mall, Abu Dhabi.

2012
Giordano Middle East’s e-shopping service was launched in the UAE. Giordano launched Giordano Initiative For Talent (G.I.F.T.), a CSR programme to support the local community. The first venture is a partnership with Mawaheb’s Dubai Art Studio wherein talented students with special needs interpreted World Without Strangers for their t-shirt design.

2013
Giordano won the “2013 Global Emerging Market Retailer of the Year” at the Retail Leisure International Awards held at the Natural History Museum in London. Forbes Middle East ranked Giordano as one of the top 100 companies making a difference in the Arab World.

Giordano Middle East currently operates 258 stores across the region.