Giordano is committed to being a successful and responsible corporate citizen. This means it is committed, not only to delivering quality products and service to their customers, strong and sustained financial performance to their shareholders, but also extends to creating a positive impact in the communities where it conducts business. It aims to achieve this by supporting charitable organizations and causes; by ensuring that the workers producing their products are treated with fairness and respect; and at all times achieving its goals through environmentally friendly means.
Giordano’s Social Responsibility Statement is a simple and concise statement of its values, intentions and expectations. The statement serves as the foundation for it to monitor and improve on its performance keeping in mind changes in local laws and regulations, trade practices and their risk assessment. The company has received certificates and plaques for supporting different community causes and projects.
Acting on their slogan that they live in a "World Without Strangers", Giordano has launched a number of initiatives globally to help the victims of the earthquake and tsunami that devastated South and Southeast Asia. Giordano has also organised and conducted GIOTHON – walk for charity whereby customers and the general public participated in this landmark event in support of the Rashid Paediatric Centre. Last year, Giordano in association with the Philippine Business Council organised Giothon to assist the Filipino community and donated to the Flood Relief Fund. The event was attended by more than 8000 supporters and a huge amount was collected and handed over to the Red Crescent Society - Dubai Chapter.