The brand is renowned for its denims, khaki trousers, oxford shirts and its range of linen as well as polo and crew neck t-shirts of which more than five million pieces are sold each year. Giordano implements the latest fabric technologies in its product line, such as Dry Tech, which is a performance fabric that allows moisture to escape thus keeping the body dry and comfortable.

Simple pleasures of basic fashion – that is the driving force of Giordano. Giordano’s styling always revolves around what is relevant, essential and functional. The look is relaxed and the merchandise can easily be mixed together to match any occasion, mood or place. Customers can be assured “to feel good and look great”.

The product development team works continuously on product innovation to provide product differentiation and enhanced valued for the customers. There is continuous process of innovation keeping in mind customer and market needs.