1995:
The beginning of the company
After proposing, unsuccessfully his invention to established footwear companies and after having passed a testing phase of the market with a line of shoes for children, Moretti Polegato began producing footwear brand Geox in the industry. In the same year improved the original patent and extend the product range to the segment of adult shoes.

1999:
The innovation continues, born clothing that breathes

• The company grew rapidly and continuously investing in research lead Geox to discover new technologies and products. The Laboratory Group, the perspiration constantly studying the human body, patented an idea for the welfare of clothing, clothing Geox precisely. The project allows you to apply technology to also Geox clothing such as jackets, coats and jackets.

• It is the beginning of a new era for the group of Montebelluna, the total look of the "breathing". Shortly, after a test phase, Geox will enter the Italian market with a patented line of clothing.

2000:
Geox crosses borders
After consolidating the first successes in Italy, Geox begins the conquest of international markets. Soon, every capital will have at least one Geox Shop in the shopping streets and the entrance of the "shoe that breathes" in the new markets will record strong sales. The company Montebelluna is officially recognized as one of the best success story of Italian industry.

2001:
Research by another innovation: the waterproof leather
The Geox Laboratory researchers invent a technology for the well-being in shoes with leather soles and patent. The Group of Montebelluna, after revolutionizing the market, presents a further innovation: the waterproof leather Geox. The range of products Geox broadens its strong innovation and constant evolution in the Italian design that characterizes each collection.

2004:
Geox enters the stock market
Geox is listed on the Milan Stock Exchange on 1 December 2004 with great success. The Group of Montebelluna footwear can boast an enviable growth: sales increased by over 30% year-over-year, million pairs of shoes manufactured and sold each year, profitability ratios improving steadily. These performances are done in the Geox 'important step, received with great appreciation of the international financial community.

2005:
Geox wins Madison Avenue - New York
On November 16, 2005 Geox opens its megastores in New York on Madison Avenue, the intersection with 57th Street. And 'the way of shopping for excellence and Geox creates a futuristic than 600 square meters, one of the largest in the world Geox Shop. Inside, the most innovative design emphasizes the concept of technology that constitutes the strength of the "shoe that breathes".

2008:
NET System: begins the era of the sport that breathes

• Having revolutionized the footwear industry and city amenities with the first rubber sole that can "breathe", Geox is preparing to pursue a new mission: to ensure maximum breathability even in shoes for the sport. After 4 years of research in the laboratories of the company, the Group presents the new patent Montebelluna NET System applied to a line of sports shoes that allow the escape of sweat produced by the sole of the foot during strenuous exercise.

• The term brand-NET, which in English means "network", represents the synthesis of this new technology: a "sole network" coupled with a waterproof and breathable capable of ensuring a "super traspirazione".

2010:
Geox Respira that opens the Palace

• On February 25, 2010 in Milan Geox opens its largest flagship store, the "building that breathes."
• In Turin on the corner with Piazza Duomo, Geox presents a new concept store that looks to the future and that is part of a broader architectural project that involves the whole building.
• This opening marks a historic moment for Geox, not only because it is the largest store of the Group in the world, but also because the entire building chosen as the location for this project plays perfectly and emphasizes the values of the company and its history.

Outside, the facade of the building consists of a vast checkerboard of panel's iridescent shades that, in perpetual motion, the soul "building that breathes." The different angular range of these plates have a large effect on scenic loop and at the same time, play an import role in climate control and reduction of energy consumption of the building. The Breathing Building container and then becomes a perfect metaphor for shoes and clothing "breathing".