In 1999 Fiorucci launched its perfume: good fragrance and best packaging (a pair of fluorescent wings) and best advertising image with the message “Fiorucci, the only perfume "sniff and smile."

In 2006 Bright colours, amusing prints, easy garments, a young and fashionable product: the collection "Fiorucci for Radio Italia Musicwear", was presented through a happy advertising campaign with Daniele Battaglia, announcer of Radio Italia and personality of Radio Italia TV.

n 2011 for the launch of the Fiorucci Hyundai i10 and i20 co-branding project a fun and jovial Advertising campaign is created in collaboration with  Eidon.