In 1990 the trademarks Fiorucci, Fioruccino, Fiorucci Safety Jeans, Fiorucci Time and the "angels" (figurative mark) are owned by Edwin Co. Ltd. And Mr. Elio Fiorucci starts his artistic-creative collaboration with the company which ends in 2001.

In 2010, the collaboration with Hyundai, one of the most important automotive companies of the world, creates the FioruccI i10 and i20.

In 2011 begins the collaboration with Ittierre S.p.A., which is in charge of the women's wear license. The capsule collection with Naomi Campbell increases the value of the denim line, which has made the brand famous all over the world.

In July 2011 a new product was presented: it's the result of the collaboration with Hip Hop, the famous gum watch with interchangeable wristband, the first co-branding operation for the Binda group.

In 2012, with the idea of "diversification" of the products  the collaboration between Fiorucci and Ikea is born, for the creation of a Concept of Fiorucci Boutique.

Fiorucci returns to bet on retailing and launches the first Pocket Store, a retail project in collaboration with IKEA, which has made available all of its know-how on home interior fittings, developing together with Fiorucci an original concept, cool and democratic.