In the Seventies, Fiorucci created a coloured and playful collection for children, called Fioruccino.
iorucci is the first brand to sign a collection of sunglasses.
A collection of T-shirts, blouses and sweatshirts illustrated with images of Walt Disney was such a success in the Eighties that Fiorucci is inserted in the gold book of the great American company.  In 1985: Fiorucci opens to the men segment with a total look collection, called Classic Nouveau. Fiorucci invents the casual wear: the new label becomes the lacking ring amongst jeans and formal garments, with a certain nostalgia for the American sportswear of the Fifties.
More recently, Fiorucci re-launched the "Buffalo", the unforgettable jeans for women that had become a cult.
Bright colours, amusing prints, easy garments, a young and fashionable product: the collection "Fiorucci for Radio Italia Musicwear".
A collection of shoes Fiorucci by Superga and a capsule collection of K-Way rain jackets.
Fiorucci signs a three-year license for the production and distribution of a sunglasses and eyeglasses collection for women and children. New agreements are signed also for women's and men's accessories that contribute to improve the quality of the products and to bring part of the production processes back to Italy. |
