Founded by Enzo Anselmo Ferrari, Ferrari is a multinational manufacturer of sports cars based in Italy. Ferrari has an internally managed merchandising line that licenses many products bearing the Ferrari brand, including eyewear, perfume, cologne, clothing, watches and many more.

Today, Ferrari is one of the leading luxury brands in the world. Ferrari won the prize for "Best International Luxury Brand" at the Walpole Awards for Excellence 2012. The brand Ferrari is seen as a symbol of luxury and wealth. Ferrari's market expansion continues and, today the Prancing Horse is represented in 59 different nations.