The Distribution
Since its creation in 1977 to date, Blufin has enjoyed constant and steady growth both in terms of recognition and sales. Today it can rely on distribution worldwide through mono brand boutiques, shops in shops in major department stores in the world and some of the most select multi-brand retail outlets. These are the distribution figures for the Blumarine label: 27 mono brand boutiques, 26 shop in shops/corners and over 800 multi-brand retail outlets worldwide, of which more than 200 in Italy. The Blugirl line is distributed via 11 mono brand boutiques, 2 shops in shops/corners and over 350 multi-band retail outlets worldwide.
The Licenses
In time the brands of the Blufin group have gained increasing success and consensus with consumers. This has contributed to a steady and progressive widening of the distribution network made up of mono brand boutiques and selected retail outlets and an expansion of the product range via licensing agreements.