The Blufin Group has always stood out also for the keen attention it devotes to brand image and communication.

Over the course of the years, the company has entrusted the creation of the Blumarine and Blugirl advertising images to leading fashion photographers and communication professionals: from initial collaborations with photographers Gianpaolo Barbieri and Albert Watson, to the glamorous headline-making campaigns by Helmut Newton, to the equally intense ones by Ellen Von Unwerth, Tim Walker, Inez van Lamsweerde and Vinoodh Matadin, all the way to the recent ones by Craig Mc Dean (under the artistic direction of the prominent Paris-based MM agency) and by Patrick Demarchelier.

Similarly, some of the world’s most famous supermodels – Naomi Campbell, Cindy Crawford, Eva Herzigova, Helena Christensen, Carla Bruni, Carré Otis, Monica Bellucci – have appeared in the Blumarine advertisements, so contributing significantly to the international allure of this extraordinary Italian fashion brand.

Beyond the legendary advertising campaigns, another important factor in the high profile of the Blufin brands lies in a regular presence at Milan Fashion Week. Invariably in the audience at the Blumarine and Blugirl shows is a first-rate roster of journalists and editors in chief, as well as buyers from around the world.

The highlight moments in the history of the two brands have always come complete with star-studded events featuring the participation of celebrities and other special guests from the Italian and/or world fashion, music and entertainment scenes.

As a further confirmation of the success and renown of the group’s brands, through the years many international stars have chosen to dress Blumarine or Blugirl on prominent occasions.