Ajrakh, an ancient block-printing style from the Indus Valley Civilisation, is experiencing a resurgence. Originating in Sindh (Pakistan) and spreading to Kutch and Barmer, ajrakh derives its name...

In 2015, German fashion headlines were dominated by Karstadt's bankruptcy, the end of Bread & Butter, and the entry of Chinese companies, reports Regina Henkel. The retail landscape faced challenges...

Wearable art is a new art form introduced with the invention of the sewing machine and its practitioners interpreting fashion the way they think it should be. Vince Quevedo discusses about Japanese...

The fashion industry with its ever changing trends has had a big role to play in polluting the environment. But with growing awareness among the consumers, many apparel manufacturers have switched to ...

The fashion industry leverages social media extensively, connecting directly with consumers and expanding its reach affordably. Platforms like Instagram, Twitter, and blogs facilitate interactive...

India's intimate apparel market is poised for growth, driven by rising demand for fashionable innerwear. Key trends include a shift from cotton to innovative fabrics like spandex and Lycra, and a...

Forster Rohner AG, renowned for high-quality embroidery, has innovated by integrating LEDs into textiles, creating washable, functional fabrics that retain their textile properties. This breakthrough ...

Luxury brands are increasingly leveraging social media to expand global reach and engage with customers directly. Despite challenges like loss of exclusivity and consumer empowerment prove effective...

Subscription box services offer curated monthly deliveries of products ranging from clothing to beauty items, gaining popularity globally.In the US, companies like Stitch Fix & Darby Smart lead with...

Choosing a brand name for a fashion label is crucial for differentiation and consumer connection. Whether leveraging a designer's name, regional identity, or emotional appeal, the name should...