The ongoing pandemic has forced luxury fashion houses to explore digital avenues with brands exploring unique digital methods to virtually engage consumers to offset their declining sales. Sheetal...

Goth fashion, with its dark, edgy aesthetics, offers something for everyone, from luxury to budget-friendly brands. This article explores top goth clothing brands such as Killstar, Punk Rave, and...

Reportedly 16 million tons of textile waste each year is from denim pairs. A division of the US-based cotton denim industry is trying to combat some of its waste with an initiative known as Blue...

Sourcing products can be difficult for ecommerce fashion brands. Some opt to make products themselves, owning all means of production. Others contract manufacturers to work directly with them and...

It is important for brands & manufacturers to stay relevant in the apparel business to survive in a highly competitive business environment. The apparel industry is constantly evolving and is subject ...

Organic cotton underwear is the best thing right now, for you and the planet. Underwear is the first thing you put on, in the morning, and the last thing you take off before you take a shower and go...

As fast fashion trends begin to lose appeal, a new way of defining what’s in style emerges. One-off pieces, created by sustainable designers through efforts of upcycling and circularity, have become...

Fabric is an important parts of designing; if you don’t know the basics of fabric, its terminology, you’re not going to know what to look for. Designing swimwear, raincoats, suits, sweaters, and/or...

A study was conducted to understand the clothing purchase behaviour of 120 rural families staying in the sub-mountainous area of Hoshiarpur district, Punjab, to understand the factors which...

With streetwear holding such a powerful position with younger buyers, the demand for cheap streetwear brands is rising. There aren’t many other fashion styles that have managed to evolve and stay...