AI is revolutionising fashion e-commerce by enabling emotionally responsive, culturally aware, and cognitively adaptive user experiences. Tools like Emotion AI, neuroadaptive interfaces, and Zero-UI ...

The Sambalpuri Ikat saree, hailing from Odisha, is a cultural masterpiece crafted using the intricate double ikat technique, where both warp and weft threads are tie-dyed before weaving. Rich in...

Muga silk sarees, a symbol of Assam’s rich culture, are renowned for their golden sheen and intricate craftsmanship. Woven by skilled artisans using traditional fly-shuttle looms, they blend...

Baluchari sarees from West Bengal are storytelling silks known for mythological motifs and rich craftsmanship. Originating in Murshidabad and revived in Bishnupur, they are woven from pure mulberry ...

Next-gen animal-free fibres are reshaping fashion by offering sustainable, cruelty-free alternatives to leather, silk, wool, and fur. Made using biotech, mycelium, and plant waste, these materials...

Traditional textiles are gaining renewed relevance as fashion shifts towards sustainability and cultural authenticity. Collaborations, digital platforms, and ethical branding help artisans thrive in ...

Fashion’s impact on biodiversity spans from habitat destruction and water pollution to microplastic waste and overproduction. Biodiversity loss threatens climate stability, food security, and public ...

Sugar-based textiles from crops like sugarcane and corn offer biodegradable, renewable alternatives to synthetic fibres. They lower carbon emissions and promote circular fashion. Though challenges...

Kanchipuram silk sarees, rooted in South Indian tradition, are famed for their rich silk, gold zari, vibrant colours, and mythological motifs. Woven using the Korvai technique, they seamlessly blend ...

Bandhani, a centuries-old tie-dye craft from Gujarat and Rajasthan, is created by tying tiny fabric sections and dyeing them into vibrant patterns. With roots in the Indus Valley, it remains a...