Choosing a brand name for a fashion label is crucial for differentiation and consumer connection. Whether leveraging a designer's name, regional identity, or emotional appeal, the name should...

Dr. Darlie Koshy, a prominent figure in Indian fashion education, emphasizes the shift towards integrating management and business skills into design education. His vision advocates for fostering...

Fashion blogging has revolutionized consumer engagement, offering interactive platforms that influence trends and sales significantly. Bloggers bridge gaps between brands and diverse audiences,...

The Indian innerwear industry faces challenges like a fragmented supply chain and cultural biases favoring men's brands. However, online retail offers potential solutions by providing detailed...

The success of India's 'Make in India' initiative, aimed at boosting manufacturing, hinges on streamlined approval processes, infrastructure improvement, skilled workforce investment, and GST...

Hemang Agrawal, a fashion design graduate, returned to Varanasi to revitalize traditional Indian textiles through Surekha Arts. With a focus on handloom silks, he blends tradition with modernity,...

Convertible clothing challenges fashion norms by offering multifunctional designs that adapt to various occasions, catering to budget-conscious consumers and minimizing environmental impact. While...

3D printing is revolutionizing fashion through innovative designs and minimal waste production. Despite current limitations, designers like Melinda Looi and Iris van Herpen are pioneering the field,...

The state minister for textiles announced the government's plans at the recent Consortium of Green Fashion event in Mumbai. And as the event itself showed, sustainable fashion is fast gaining...

At the end of the day, it's only the people and the planet that will matter. The day will come when whatever is not sustainable, may not be seen as fashionable at all. It's in industry's own interest ...