Vuori Clothing, born in California’s surf and yoga culture, has redefined activewear by blending comfort, performance, and everyday style. Founded by Joe Kudla, the brand champions sustainability...

The EU AI Act establishes a comprehensive framework for AI use in fashion, covering design, marketing, sizing, and HR functions. Brands must classify systems by risk, ensure transparency, and...

Bloomingdale’s began in 1861 as a hoop skirt shop and evolved into America’s most iconic department store. Blending heritage with innovation, it transformed shopping into an experience. Its...

Geo-fashion mapping blends data mining, AI, and geospatial tools to decode regional fashion trends with precision. It empowers brands to tailor collections, forecast locally, and honour cultural...

Patagonia revolutionised outdoor gear by combining performance with purpose. Founded by Yvon Chouinard, it promotes sustainability through recycled materials, fair labour, and activism. Its...

Fashion’s human rights landscape is transforming as new global regulations demand accountability across supply chains. Brands must move beyond voluntary CSR and adopt enforceable models ensuring...

SKIMS has revolutionised shapewear by redefining comfort, inclusivity, and confidence through functional yet stylish designs. Founded by Kim Kardashian, it offers a diverse range of sizes, tones,...

US fashion is entering a transformative era defined by sustainability, innovation, and inclusivity. Brands like Bloomingdale’s, Everlane, and J.Crew are merging technology with purpose-driven...

Athleisure has evolved from gym wear to a defining fashion statement for Indian women, blending comfort, confidence, and versatility. The trend promotes mindful consumption through sustainable,...

Six forward-thinking US brands are reshaping fashion through innovation, ethics, and sustainability. From seaweed-based fabrics to advanced textile recycling, they prove that fashion can be...