Cotton and linen are most suitable for summers and can provide greater comfort to the wearers. Even though linen is expensive and creases heavily, it is widely used to make apparel due to its comfort ...

Fitting is one of the crucial criteria for women consumers in their apparel buying decision. It is because consumers make their purchase decisions not just based on the garment being fashionable, but ...

In 2021, the size of the global apparel market was just shy of the GDP of Brazil. Looking ahead to 2023, it’s no secret that the global retail sector faces serious challenges as consumer confidence...

Most Indian brands follow inclusive sizing; but when it comes to pricing strategy for plus size clothing, they charge extra ‘fat tax’ for the additional piece of cloth they use. So, is inclusive...

The key drivers of today’s denim market are rise in the spending capacity of people and per capita consumption of denim jeans, consciousness regarding the clothes suitable for the body types, and...

So, unlike mainstream fashion, people from the LGBTQ+ community take great care of their styles and collections. It is crucial for them that the clothes they choose help them to express their...

The COVID-19 pandemic has disrupted brick-and-mortar retail while improving dynamism in e-commerce across countries and has expanded its scope. With the advent of m-commerce, social commerce and...

As the world is witnessing the 4th Industrial revolution (Industry 4.0) in different facets of life, it is influencing fashion too. Using new technologies like augmented reality, virtual reality,...

Fashion industry today is moving strongly towards sustainability. All fashion shows—be it Paris, London, Milan or New York—are focusing on clothes that are sustainable, adaptable, functional,...

Building a fully circular system for poly bags, including alternatives to plastic, where everything is collected, recovered, and turned into something useful, is an ideal to strive for. Good...