These days companies are finding new ways to personalise fashion for their shoppers, leveraging technology application across channels. However, as the factories that can adapt to personalised...

Digital textile printing (DTP) is rapidly transforming the textile and garment industry by offering faster, more cost-effective, and sustainable solutions. This innovative technology has evolved over ...

The psychology of fashion studies why people dress the way they do. Reflecting self-expression and identity, clothing choices are influenced by personality, cultural norms and social expectations....

D2C brands in India face rising shipping costs while aiming to satisfy customer expectations. To regulate these costs, brands can consolidate orders, prevent failed deliveries, leverage technology,...

Retail traffic counting systems optimise store operations by tracking customer movement and measuring footfall, conversion rates, and store performance. Utilising hardware and WiFi analytics, they...

COVID-19 accelerated digitalisation, leading to the emergence of the Metaverse. Fashion businesses are engaging younger consumers through virtual fashion and gaming. Luxury brands are selling digital ...

Indian wedding fashion industry is diversifying beyond bridal wear, with demands for a wider array of styles and garments. However, recent surveys show sales have dropped, with manufacturers...

Logo-free luxury is a trend characterised by minimalistic, high-quality clothing without logos. It represents thoughtful shopping, sustainability, and a shift towards neutral colours. It extends to...

Emerging sustainable fashion startups showcase creative and thoughtful approaches to environmentally friendly practices and customer engagement. Despite challenges like resource limitations and...

Traditional textiles in India are making a comeback in fashion as consumers seek culturally authentic products. Handmade and rich in history, these textiles face challenges from modernisation....