Paithani sarees, originating over 2,000 years ago, are renowned for their intricate handwoven designs and rich cultural history. Crafted from Bangalore silk and zari, these sarees feature unique...

Fast fashion’s free return policies fuel overconsumption, contributing to high return rates and massive textile waste. A significant portion of returned clothing ends up in landfills or...

Phulkari, Punjab’s iconic embroidery, is a vivid textile art stitched on coarse red khaddar using untwisted silk thread from the reverse side without any tracing. Once a homemade heirloom, it now...

AI is revolutionising fashion e-commerce by enabling emotionally responsive, culturally aware, and cognitively adaptive user experiences. Tools like Emotion AI, neuroadaptive interfaces, and Zero-UI ...

The Sambalpuri Ikat saree, hailing from Odisha, is a cultural masterpiece crafted using the intricate double ikat technique, where both warp and weft threads are tie-dyed before weaving. Rich in...

Muga silk sarees, a symbol of Assam’s rich culture, are renowned for their golden sheen and intricate craftsmanship. Woven by skilled artisans using traditional fly-shuttle looms, they blend...

Baluchari sarees from West Bengal are storytelling silks known for mythological motifs and rich craftsmanship. Originating in Murshidabad and revived in Bishnupur, they are woven from pure mulberry ...

Next-gen animal-free fibres are reshaping fashion by offering sustainable, cruelty-free alternatives to leather, silk, wool, and fur. Made using biotech, mycelium, and plant waste, these materials...

Traditional textiles are gaining renewed relevance as fashion shifts towards sustainability and cultural authenticity. Collaborations, digital platforms, and ethical branding help artisans thrive in ...

Fashion’s impact on biodiversity spans from habitat destruction and water pollution to microplastic waste and overproduction. Biodiversity loss threatens climate stability, food security, and public ...