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The target audience for Voi Jeans is:
- Predominately male (although they do have a smaller ladies range)
- Aged 17-26
- Follows fashion but takes into account comfort with style
- Enjoys listening to music and regularly attends music festivals
- Enjoys sports and has at least one preferred area, whether football, boxing, rugby
- Visits the gym on occasion, but is not dedicated to, just goes to keep fit
- Really keen on technology, and uses his Blackberry and I-phone, and other smart phones
- Enjoys fast food, and eating out with friends
- Enjoys socializing
- Works hard, but enjoys his freedom at the weekend.
- Sees a pair of denims as an investment, therefore wouldn’t mind spending that little bit extra on a pair of jeans.
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