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Voi Jeans is a dual male and female fashion brand, established in 1988, born and bred in Preston, the heart of the North West of England. A family with a history of working with denim, aim to provide consumers with cutting edge styles of denim, different wash techniques and affordable fashion for the modern consumer.

The Voi Brand name was inspired by its founders, the Bux brothers, during their visit to Italy several decades ago. “Voi” means “You” in Italian. The brand slogan emphasizes Voi’s commitment to customer experience and satisfaction – “Engineered for you”. For Voi every thought lies with achieving customer satisfaction.

Voi Jeans is a brand owned by the Rhodi Group. With years of experience, the brothers, in collaboration, lead an international team of young and gifted individuals working in dynamic industries spanning several continents. Over the last 30 years, Rhodi has developed cutting-edge products for satisfied clients throughout the world.