| Voi Jeans was established in 1988 in Preston, Lancashire. The name Voi was decided from a trip to Italy that the brothers had taken, incorporating the style and love of denim that the Italians have. Voi standing for "You" was a crucial decision in the making of the brand Voi Jeans as this was always a forefront thought, to keep "you" the consumer in mind at all times. It was at this time, that the decision was taken to move on from their past of laundering and start manufacturing actual denims; taking into account, trends, and styles. From this Voi Jeans was born. Over the last few years they have expanded and incorporated a wider, more varied range of denim wear to open up to a wider consumer market.
2009 saw massive expansion in their already impressive range of denims, polos, shorts, t-shirts and accessories, constantly keeping up to date with trends that the modern man needs. However, even though their range had expanded, the design, the approving and the sourcing of their products has remained in house.
Since the launch of their online shop they have customers in as diverse locations as Belarus, Colombia, Gibraltar and many more. Google Analytics and trending data show a dramatic rise in popularity of people searching for the brand online and the subsequent rise in traffic to their official online store. Seeing an incredible rise in turnover the website, with customers shopping in over 100 countries, their expansion shows no sign of stopping.
Their customer base has grown considerably over the last few years with over 300 retailers now stocking their brand. Some of the biggest accounts attached to Voi include ASOS.com, BANK, Footasylum, Scotts, Littlewoods and even the American arm of Urban Outfitters. They opened their flagship store in their hometown of Preston in 2010. This increased their presence within the town and aided in their expansion, culminating in their brand being named as one of the top 10 best menswear brands by Drapers magazine in 2010, beating out long established brands Diesel and Henleys. During the same period they became one of the top 5 bestselling brands on ASOS.com, one of the UK"s leading online fashion retailers.
Their press coverage includes, being featured in FHM, Vogue, GQ, Nuts and Zoo Weekly. They were featured multiple times in FHM"s fashion and style guides.
They are now focusing more attention to their European customers and have deployed dedicated brand agents into many major countries. They will be expanding their existing teams further in 2012 in France, Holland, Switzerland, Sweden and Denmark. |
