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Voi Jeans brand values consist from a number of elements:
- Newness: As a brand they always try and keep things new and fresh, to give customers reason to keep coming back to Voi. They offer the consumer a lot for their money, they react quickly to trends.
- Confidence: They try new things, they are not afraid to take risks as a brand, otherwise their brand would not have grown so fast within a short amount of time, having a vast/varied amount of product to offer the consumer is a big selling point for them as a brand.
- Value: They offer the consumer more for their money, and their prices are genuinely surprising compared to their competitors.
- Excitement and ambition as a brand: They offer a fun twist on the fashion industry, although they take their product development very seriously they always keep the consumer in mind, ‘what they want, what they need,’ keeping true to their brand tagline ‘Engineered for you’.
- Their ability to deliver this distinct combination of fashion, excitement, value and newness sets Voi Jeans apart from peers.
- Their core values drive everything that they do their in-house marketing, their retailers and their people. They translate the latest looks from the high street, celebrities, the catwalk providing their customers with new fashions every season.
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