The indisputable factor for the success of the brand Sisley throughout the world is its advertising campaigns. It is well known how much emphasis is placed on communication within the Group, to convey a promotional message whose objective is not only to sell a product. Also it aims at creating an image and a life style differentiate certain individuals from the crowd. It could not be otherwise, not even for Sisley, even though the latter has chosen a different strategic approach. No controversial campaign with a moral tone and social criticism, as those of Benetton. Rather, they create a possible reality, a fiction which customers dream about, but one in which they can identify and recognize themselves.

That's how the Sisley Travellers' Diary was created which, over the years, is evolving in terms of settings, contents and aesthetics. From adventurous destinations such as Canada, New Zealand, Morocco and Brazil to metropolis such as New York, Los Angeles, London and Venice and to more intimate and inward journeys, in which the setting offer the opportunity to talk about feelings, fantasies or even just moments of normal life. From the first and unforgettable Sisley Diaries, based on the UP SIDE DOWN concept - i.e. printed upside down on the back cover and often also on the last two or three pages of the magazine- to the truly independent books, which have now become collectors' items, some featuring brief, jotted travel notes. Others had no text to hint, to imagine or give an insight into the private lives of the players.