A place, Paris, a date, 1968, and a Denim collection! That’s how the story of the Sisley brand started, a brand that, year after year, has continued to offer a revolutionary way of dressing compared with the standards of the time, in perfect tune with the most avant-garde trends of the present and aimed exclusively at the young.

The encounter with Benetton occurred in 1974, when the Group, perceiving the potential, bought exclusive rights to use the name, but it was not until 1985 that Sisley took on its own personality within the Group.

An independent creative and sales staff organisation was set up; a new image was born in terms of points of sale, product and advertising. 1996 marked another important stage in Sisley's history: the logo was changed from the gold-burgundy emblem that made the brand famous throughout the world, to a more elegant and refined logo, a white inscription on a black background.