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Replay Stores are exciting places, based on an awareness of the widespread need to experience new emotions and find somewhere reinvigorating even in the city where nature regains control of the environment. The concept derives from reflections on the relationship between nature, living space and emotions and the desire to go beyond the classic conception of a store as a simple container where goods are displayed and only quantitative and aesthetic factors are important. Although a desire to focus on how emotions are perceived, a philosophy of life that anyone who displays their own goods wants to express, is something that is hard to find, this is the revolutionary starting point of the Replay project.

The interiors evoke industrial archaeology areas where natural materials like wood and iron are transformed by a skilled human hand to create a perfect balance between art, matter and sensorial impact.