Established in 1981, Fashion Box S.p.A. is now one of the leading international companies in the denim sector. The Italian Group which is based in Asolo (Treviso) creates, promotes and distributes men's, women's and children's casual wear, accessories and footwear. It trades under the brands REPLAY, REPLAY&SONS, WE ARE REPLAY, RED SEAL and WHITE SEAL.
Other brand extension projects like EYEWEAR and the Replay PERFUME lines are assigned to License partners. The company's mission has always been to excel in its innovative style, characteristic Italian design and superior quality of its products; the skill and expertise gained in the production of denim, in particular, is a special, unique asset to the Group.
Expansion into new markets and increasing control of the distribution network are key strategic objectives for Fashion Box as well as product vision. At present, Fashion Box operates in all European markets and in the Middle East, Asia America and Africa in over 50 countries.
The wholesale distribution network has 5,000 sales outlets with 220 retail stores.
2009 total annual sales amount to 272 million euros and exports account for 85% of the turnover. Since 2010, Equibox Holding SpA, a company controlled by Matteo and Massimo Sinigaglia, has been Fashion Box SpA's majority shareholder and the Buziol family, the long-standing partner, its minority shareholder (49%).