Striving For Better Performance
Athletes push themselves toward higher and higher levels of performance. They want to achieve that breakthrough moment, their personal best. That’s how Nike approaches corporate responsibility. It’s not just about getting better at what they do – addressing impacts throughout their supply chain – it’s about striving for the best, creating value for the business and innovating for a better world.

As environmental, social and economic challenges in the world proliferate, they demand best performance. Nike is using the power of their brand, the energy and passion of the people and the scale of business to create a meaningful change. The opportunity is greater than ever for sustainability strategy to drive business growth, build deeper consumer and community connections, and create positive social and environmental change.

Nike is focusing corporate responsibility efforts in the areas in which they can have the greatest impact and create the most value: Through the materials they design into products, through the process of making those materials and products, and in the world of sport where products are used.

Through a variety of processes, including stakeholder consultation and lifecycle assessment, Nike has identified their most significant impact areas that include Energy & Climate, Labour, Chemistry, Water, Waste, and Community. As the brand evaluates and manages key impacts, they develop a better understanding of how interrelated they are and how an integrated approach to product design and process innovation can yield benefits across multiple impact areas.

The Nike Foundation
The Nike Foundation leverages the power of insights, innovation and inspiration to stop the cycle of intergenerational poverty. As a company, Nike believes in the power of human potential. At the Nike Foundation, we invest exclusively in what we see as the greatest source of untapped human potential in the world today: adolescent girls.

The Nike Foundation is pioneering a new approach to development by creating insights-driven innovations, strategic partnerships and solutions that can be scaled to enable and equip adolescent girls to realize their potential. When a girl in poverty completes secondary school, marries and has her first child later, she helps to create economic growth, political and social stability.