At La Perla quality matters the most....

Tradition and innovation a sewing machine beside a computer: An actuality that is not rare to find in the La Perla Group factories and that can be pointed out as the symbol of an expertise unique in its peculiarity.

The “quality ethics” which has governed since the founding of La Perla represents the assumption of this working method and philosophy that inspires it : it is a real approach to the product involving the choice of materials, the attention to details and fit of every garment, without thus neglecting the innovation element. The spirit of research, far from being in contrast with respect for tradition, allows to repropose it in a more fashionable and modern key, through the choice of materials, workmanship and “new generation” design able to perfectly reinterpret that idea of femininity and beauty that from the very beginning is the core of every La Perla creation. It is exactly this constant oscillation between the two poles that allows the La Perla Group a diversification at the product level, that from the manufacturing on a wide scale arrives to define lines more specifically of a sartorial character, like the creations in limited edition. To indicate once again how the industrial reality of La Perla Group still reserves the privilege of that unique characteristic of the most exclusive tradition.

CARE FOR DETAILS:

Materials and craftsmanship among the several factors of La Perla international success, special mention goes to the “material” heart of its creations. Lace, embroidery, luxurious workings stolen from the most antique sartorial art, mixed with “new generation” materials and designs, have always assured a unique and precious final result. This is also made possible thanks to the fruitful relationship of time-space “exchange”, since the exclusiveness of the La Perla products lies in the ability to reunite the past with the future and at the same time to gather in itself the heritage of the best national and international centres in the textile field: Leavers laces from Calais, the silk that already in the XVIth century represented the great pride of the textile industries of Bologna, the embroideries that derive their secrets from the best Italian dress-making tradition. Once more, the restoration of antique workings like Florentine Frastaglio or scenic details like Soutache, almost a design that takes form on the skin. The beachwear collections are characterised by a great innovative impulse thanks to the strong design contents and the last generation materials.One of the secrets of the worldwide notoriety of La Perla label is how it has been able to transmit the spirit of its creations over the years. By making use of the creative touches of internationally famous photographers and thanks to the images that mirror the characteristics of the garments and contribute in highlighting their inner emotional contents. Alongside the “traditional” concept of advertising campaign and communication on the point of sale, La Perla has developed other tools such as the Internet site and numerous initiatives: from photographic exhibitions, film sponsoring, music CDs, editorial initiatives, to “glamour” events organization. This is a coherent and passionate exploration of the feminine universe that follows the unmistakable guiding thread of the La Perla style.