People who made it come true:

Alain Prost, CEO

With a career of over 25 years within the consumer, luxury and fashion sectors, Alain Prost is a professional of the highest profile, coming from the Chantelle Group, where successfully he held for the last five years the position of General Director, responsible for 4 lingerie brands and networks. Prior to joining Chantelle, Alain spent 20 years at L'Oreal, first in sales and marketing roles, and then managing various businesses in each of France, Germany and Italy.

Prost will dedicate himself to the re-launch of the Company, helping the conversion of this great brand into a healthy, international and professionally-managed business with the aim of enabling it to successfully compete in international markets.

After playing a leading role in the restructuring process of La Perla, Jeff Hansen, Partner of JH Partners, shareholder of La Perla, will continue to work as Chairman closely with La Perla, its management team and Alain Prost.

Commenting on the appointment, Jeff Hansen, Chairman of La Perla, says: "We are pleased to have a manager like Alain as our CEO. With nearly twenty years of experience at the highest levels in the consumer and luxury goods sector, he will add value to our team. Alain inherits a reality with high potential for growth and development, thanks to the contribution of the entire team, which in the past twelve months has been working very hard to bring the company back to positive profitability”.

Alain Prost comments: “It is a great honour to work with La Perla, a strong brand which is a powerful symbol for women all over the world. For this reason, it will be critical for them to refocus on La Perla brand, to get to the Spring-Summer 2010 collections with a new competitive edge. "

“I firmly believe that the joining of Alain is another important step in the right direction for La Perla and its bright future”, Jeff Hansen ends.