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History La Perla

1954
The enduring tradition of hand crafted Bolognese corsetry has become the hallmark of all La perla Products. The Designer Ada Masotti opens a corset boutique in bologna with a promising name –La Perla.The name was inspired by the jewel lined case with red velvet in which the first products were delivered.

1960
After starting with traditional skin tones, La Perla introduces new colored lingerie .Additionally; La Perla introduces a series of co-ordinates in pure “B.B style” in woven, chequered and flowered prints with lace inserts and a range of co-ordinates that match black lace bras with girdles of colored flowers.

1971
After many years of success in the linger industry, La Perla is poised to enter the world of swimwear fashion with the brands La Perla beach-wear, combining charming aesthetics with a continued search for new designers and constant inspiration from haute couture. In the same year, La Perla presents the first triangle bra in a silk nightgown.

1978
After the feminist movements, lingerie reappears in great style showing off more lace , silk and transparency . This year represents a fundamental time use of elastic lace by la perla, in line with fashion of the times hat expects close fitting clothing and natural shapes.

1980
By now, La Perla has become a large group specializing In difference areas of lingerie and swimwear. This important know how allows La Perla to diversify. The brand leader la perla is joined by Malizia, which covers the course of the years begins to define its own identity, as well as the swimwear brand Annaclub.

1983
La Perla launches the first wide shouldered body made entirely of elastic lace , a model is a prelude to the so called “under jackets” new lingerie items intended to be party seen, simultaneously , La Perla offers underwear for a romantic refined and seductive women.

1986
La Perla perfume is born. The bottle, a winding shape that evokes the feminine figure is created by the famous designer Pierre Dinand to contain a perfume expressing the essence of La-Perla’s style: Luxury and Seduction.

1990
La Perla inaugurates a new, imaginative style: a determined and spectacular woman, portrayed in poses that indicates decision and self – confidence while wearing lace and tulle matched with a variety of accessories like shoes jewels, jackets and hats. A stylistic choice that highlights the advance of lingerie into the world of fashion.

1991
The first La Perla boutiques are opened situated at the heart of international fashion to announce to the world the dreams of La Perla

1994
In the era of minimalism, La Perla launches sculpture the bra that introduced a new concept to underwear that elegance is not only about an interpretation of simple and harmonious styling realized in the smooth and soft weaves of the fabric

1997
Collaborations with Italian photographer Marino Parisotto results in the publication three photographic volumes portraying the new La pela styles, which receives praises from the international publication world. “Senso” dedicated to the world of corsetry “Tropico” dedicated to swimwear and “Swing” featuring La Pperla’s world of fitness wear

2001
The launch of the bra “Brassiere-Bretelle”; two stripes of lace that covers the middle of the bosom recalling a pair of male suspenders. This model also boats a cinematic presence famously worn by Rebecca Romljin Stamos is Brain de Palma’s film: Femme Fatale”

2002
The La Perla Pret-a-Porter collection makes its debut on the catwalks of Milan collection with lines for both day and night that carry the same language of emotions as lingerie

2003
La Perla interprets the new sexual revolution that points to a refined and playful sense of the erotic by creating the brand La Perla black labels, a special line of corsetry and “sexy- chic” products.

2004
To celebrate their 50th anniversary, La Perla launches the anniversary limited edition collection: consisting of the lightest Valencienne lace and created exclusively for La perla on the ancient looms of caudry

2008
La Perla launches the limited edition Filigree collection, where the art of filigree becomes the inspiration behind their new example of La Perla –lingerie .At the head of this collection is bra made with 14 carat fibers from a solid gold Ingot

Since October 2008 the company has been owned by JH partners a San Francisco based private equity firm established in 1986 and focused on investments in growth oriented middle market consumer products with particular emphasis on luxury brands


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