THE PHILOSOPHY

Every brand has a philosophy and it speaks volumes about the brand....

The DNA of beauty, The artisan matrix, the importance accredited to the project phase, the deep knowledge of the feminine body, the fusion of modernism and tradition, Italian identity and international orientation, the total quality ethics: these landmarks, that they can consider the chromosomes of the La Perla DNA, are the most authentic legacy of its foundress and the distinguishing pluses of all the La Perla creations.

The La Perla dream Far from being bound to pure functionality limits, underwear today falls with full rights within the fashion system, sharing more and more with outwear clothing styles, materials and chromatic possibilities. At the same time, because of its tight connection with the body, underwear has an emotional aura and sensorial potential difficult to share with other types of clothing.

The special working code in force at La Perla Group favours an instinctual approach that explores the feminine imagination in all its facets. The company’s philosophy wants to communicate emotions even before selling a product. Underwear garments that are not only to wear but also to think about and most of all to make you dream.