Creative initiatives to promote the culture of excellence and guarantee “360 degree communication” of the Fedeli aesthetic: everything that can be done to let the products express themselves, as only they can do.

Given all that is created and produced in its factories, Fedeli of Monza would still not have become a global brand without equal passion and attention to the arts of communication. The superior standards of Fedeli products require carefully targeted communication and unique strategies for the different lines and markets.

Over the years, Fedeli has developed multi-segment print campaigns and used theme TV and satellite channels, linked with events that reach specific consumer sectors. For example with golf, where for many years Fedeli has been involved in sponsorship of major international events. News releases are targeted for specific magazines and media sectors, while promotional events at sales points develop the brand image and ensure open lines of client communication. A broad mosaic of diversified actions unifies in the single message of a coherent and distinctive brand.

Fedeli has always produced its own exclusive packaging, custom designed to protect the garments and present their unique characteristics at the point of sale: further reinforcement of the essential Fedeli message on the valued quality of the garments. Individual client satisfaction is the key to the company’s success. Over the years, personal recommendation and word of mouth have built broad knowledge of the brand and strengthened its presence in fashion and luxury markets.

Since the 1980s, Fedeli has had its own stand at Pitti Uomo in Florence, one of the essential events in international fashion. Here, the company can address the market and communicate through its own collections and the quality of creations. Fedeli joins the Classico Italia presentation area, at Fortezza da Basso, with a restricted group of companies that share the same philosophies of product quality, tradition and reserved style.

For Fedeli, communication opens the road but the ultimate destination is the garment: only through wearing the products can their excellence be truly understood. All communication concludes with an invitation to try the clothing when doors immediately open on quality that speaks for itself, in a voice that stands the test of time. In essence, the excellence of the clothing itself is the best testimonial for the brand. Indeed, since 1934, Fedeli’s products have served as the ultimate publicity campaign.