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Product Focus

Dolly J

What: Collection of apparel for women

USP: With Navratri around the corner, the assortment offers a range of lehengas and anarkalis in bright colours crafted with Indian embroidery techniques using sequins, crystals and zardozis.

Price: Rs 35,000 onwards

Available: All Dolly J stores

About Dolly J: Dolly J is a luxury brand known for its Indian form of minimalism for creating a couture ensemble like a lehenga and chic evening gown.

Wrangler | Traveler Jeans

What: Collection of denims for men and women

USP: With Fall-winter season around the corner, travel-inspired jeans are designed with innovative knit fabric that combine the style of denim with stretch and comfort similar to sweatpants. New styles featuring indigo washes and PU detailing in the range along with fresh shades of olive, black and grey colours are a perfect blend for travel adventures.

Price: Rs 3,695 onwards

Available: All Wrangler stores

About Wrangler: The heritage of Wrangler goes back literally a hundred years to 1904 when its original manufacturers - the Blue Bell Company was founded. Wrangler, now a part of VF Corporation, the worlds largest apparel company, is a manufacturer of jeans and other clothing items, particularly workwear.

John Players | Jungle Diaries

What: Autumn-winter ’18 collection of apparel for men

USP: Focusing on rebuilding man’s connect with nature, the range is meant for today’s young, confident and urban guy, with playful detailing, youthful patterns in jungle inspired motifs and refined aesthetics.

The casual smart collection features a range of utility pants, chinos, denims, shirts and t-shirts for all occasions. The assortment emphasises on shirts, polos and t-shirts with fabric textures such as twills, dobbies, and slubs to render stylish finish to apparels. Design, print and stitch detailing like functional pockets, interior foliage, turn up sleeves and chinos, shadow checks, inner collar bands, tapes and tabs have been used for styling to compliment today’s youth’s sensibility.

Innovative anti-microbial finish is applied to the garments to neutralize odour causing bacteria keeping the garments fresh during long days.

Price: Rs 999 onwards

Available: All John Players stores across the country

About John Players: Established in 2002, John Players is a youth fashion apparel brand from ITC Limited. The brand has committed to be No.1 among the fashion brands for today’s youth by leveraging ITCs proven competencies in understanding consumer insights, brand building and design.

Ombré Lane

What: Fall winter collection of apparel for women

USP: The assortment is made keeping in mind the body shape of women. The modern and fashion forward range includes dresses, blouses, pencil skirts, etc for working women in India.

Price: Rs 1,345-3,045

Available: Ombré Lane store and online on Amazone, Myntra, Flipkart and Jabong.

About Ombré Lane: Ombré Lane, a formal wear clothing line founded by Shweta Sharma and Prachi Sharma, is all about chic, affordable and high-quality workwear—something that every working woman in India would want in the closet. The brand is known for its premium quality fabrics that women can carry from boardroom meetings to social engagements.

Obeetee | Rekhta

What: Collection of carpets

USP: The allure of ‘Rekhta’ lies in the authentic Turkish knotting technique adapted by the skilled Indian craftsman. The carpets are all hand-knotted using different vegetable dyed wool and finest silk fetched from bespoke sources. The assortment portrays folklores of fibres, myriad colours, textures and inspiration synthesised with an intricacy that illustrates the skills of an ancient craft combined with the modern minimalism. The floral and geometrical elements blend to form soothing yet imperious patterns.

Price: On request

Available: At Taj Khazana in New Delhi

About Obeetee: Obeetee is one of the largest handmade rug makers in India and one of the oldest handwoven rug companies in the world. Founded as Oakley Bowden & Taylor in 1920, Obeetee has grown to 650 permanent employees and works with 15,000 independent artisans who are engaged in weaving and processing rugs in India.

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