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Product Focus

Superkicks x Nice Kicks x ASICS | Nice Cream

What: Collection of sneakers

USP: Inspired by Nice Kicks team’s favourite summer destination visit - an ice cream parlour, the colour palette on the shoes represents the classic ice cream flavours of vanilla, strawberry, and chocolate. The shoes have a white outsole, patent leather, tonal net, and a splatter mid piece. Also, they have two sets of laces, one of which is emerald green, a nod to glassware often seen in vintage ice cream parlours. The cherry on top is a cherry hangtag to complete the design of the kicks.

Price: Rs 10,999

Availability: At Superkicks stores and online on superkicks.in

About the company: Superkicks is a one stop store for sneaker lovers who are obsessed about a good pair of kicks. The brands intention is to act as a catalyst to global sneaker culture and in the process create its own unique culture.

Snitch | Luxe

What: Collection of shirts for men

USP: This collection is created with an idea to make luxury clothing accessible to consumers within budget. The range of shirts is fabricated with handpicked Egyptian Giza cotton known for its fine quality to achieve a superior finish. Giza cotton is breathable, hypoallergenic and safe for even sensitive skin.

Price: Rs 1,899 onwards

Availability: Online on snitch.co.in

About the company: Founded in 2019 by Siddharth R Dungarwal, ‘Made in India, for the World’ brand - Snitch is widely known for its fast-fashion approach that captures world-class trends, design and produces mindful and sustainable every-day drops of freshest styles.

Amit Aggarwal | Catalyst

What: Collection of jumpsuits, capes, jackets, skirts and dresses for women

USP: Celebrating the multitude of personalities and beliefs that make us unique, the collection is inspired by fierce individuals such as Aditi Singh (pole dancer), Ishika Madaan (visual artist), Ishaan Bharat (aerial dancer and visual artist), Ayushi Tyagi (textile designer and model), Tarini Sethi (artist, sculptor and founder of the Irregulars Art Fair), Jyoti Ann Burrett (football player), Mukta Singh (painter), and Anoushka David (model). The collection comprises 22 distinct styles that showcase structured detailing, intricate hand weaving and gradient printing on our signature metallic polymers.

Price: Rs 19,500 onwards

Availability: At Amit Aggarwal store in The Kila, New Delhi and online on amitaggarwal.com

About the company: Amit Aggarwal, is a Delhi-based couturier, who is renowned for his iconic and glamorous fashion wear. In 1999, Aggarwal graduated from the National Institute of Fashion Technology and launched his fashion label. He uses the most stunning recycled material to create modern silhouettes that are adorned with traditional Indian craftsmanship.

Bewakoof | Badera

What: Indo-fusion collection for men and women

USP: Derived from Marwari word for ancestors, Badera is inspired by Indian artisans and pays a respectful ode to their original art and craftsmanship. The collection aims to bring to genZ, millennials and young Indians a piece of true art, untouched and uncorrupted by modernity.

Price: Rs 699-999

Availability: Online on bewakoof.com

About the company: Bewakoof, founded in 2012, is a D2C fashion brand built on social media. The brand is popular for its offerings in casualwear and has recently launched indo-fusion ethnic and sleepwear.

Anita Dongre | Crafts Of India - An ode to Bhuj

What: Traditional wear for women

USP: Celebrating the craft traditions of rural Indian communities, ‘Crafts Of India - An ode to Bhuj’ brings together handwoven fabrics, rich embroideries and intricate fabric pattern dyeing from individual regions. The range features bandhini, ajrak and block printing- crafts from the Kutch region of India.

Price: Rs 56,000 onwards

Availability: Online on anitadongre.com

About the company: One of India’s leading fashion designers, Anita Dongre is well known for indigenous craft tradition, coupled with a modern aesthetics. An ethical vegan, environmentalist and revivalist of local craft, Dongre advocates compassionate living, which is why her designs do not use any fur or leather.

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