What: Collection of dresses, jogger-style trousers, crop tops and denim for women

USP: With this limited-edition collection, Only brings a universe of cute and fun characters illustrated by artist and illustrator Ton Mak, featuring characters from Flabjacks that are unique, colourful and are full of life. Bringing a world of chubby odd folks and quirky inanimate things to life, this range is an extension of this world with quirky prints against street style silhouettes for women. The characters featured have been designed to resonate with everyday life.

Price: Rs 999-4,499 onwards

Availability: At Only India stores and online on only.in

About the company: Only is an international fashion brand for young women and a leading denim brand in Europe.

What: Collection of apparels for women

USP: The Pixel collection is dedicated to women who want to make a bold statement after a year of lockdown in terms of their clothing all the while keeping it comfortable. This season Saaksha & Kinni have embarked into the world of pixelated prints with layers of shading, pixilation and tones of the same colour to add depth in their ikat motifs, stripes, scratch and shaded prints--all have been pixelated, enlarged and shaded thus creating rich, bold and exciting shapes and textures.

Price: Rs 5,000 onwards

Availability: Online on saakshakinni.com

About the company: The Saaksha & Kinni label started in 2017 by Saaksha Bhat and Kinnari Kamat, and was built around an emphasis to create impactful and comfortable occasionwear. With over eight years of experience in designing embroidery swatches in house for leading brands, the designer duo decided to translate their embroideries into our own garments.

What: Collection of sneakers

USP: In 2003, Adidas partnered with designer Jeremy Scott for 100 pairs of Forum Money 1.0 sneaker which took the world of sportswear and fashion by storm. Scott’s boldly unconventional take on the iconic Adidas Forum saw the silhouette adorned with printed 100 dollar bill graphics – a homage to the shoe’s original $100 price tag in 1984. Inaugurating the return of that partnership, Adidas and Scott have have launched the 2021 JS Money Wings sneaker with the same striking graphic treatment as the original, as well as the designer’s signature winged attachment.

Price: Rs 19,999

Availability: Online on shop.adidas.co.in (from August 24, 2021)

About the company: Adidas Originals is a line of casual sports clothing, the heritage line of German sportswear brand Adidas specialising in shoes, shirts, coats, bags, sunglasses and other accessories.

About Jeremy Scott: US-based designer Jeremy Scott is the ‘The People’s Designer’ and pop icon known for disrupting the fashion world, creating signatures out of pop, camp, fearlessness and incisive humour. In 2013, Scott was named the creative director of Moschino and has successfully re-established the Italian luxury brand as one of today’s most prominent fashion houses.

What: Collection of shoes for men and women

USP: The Classic Leather Legacy AZ’s silhouette is inspired by the archival AZTEC II, redefining Reebok’s Classic Leather Legacy, featuring contemporary shapes and materials with a retro design ethos. Reebok has also incorporated angular design lines, a midsole shelf, and a modernised bottom, reflecting a fast, futuristic design cue in this range. Furthermore, the collection also embraces the return of back heel clip, a detail that was incorporated into Reebok shoes in the past.

Price: $85

Availability: At select retailers and online on reebok.com

About the company: A subsidiary of Authentic Brands Group since August 2021, Reebok is an American-inspired global brand with a deep heritage in fitness.

What: Collection of hats and scarves for women

USP: The collaboration of light straw hats by Myaraa complemented with scarves crafted out of luxury fibres by Kate Stoltz, is an ode to the iconic 50s and 60s which brings back the classic styles such as Brigitte Bardot’s classic pink satin ribbon on a straw hat - a stark contrast to the overly casual style. The designs are finished with hand embroidered motifs in vibrant colours and intricate detailing, which showcase the individuality of each creation.

Price: Rs 3,999 – Rs 4,999

Availability: Online on myaraa.com

About Myaraa: Founded by Namrata Lodha in 2019, Myaraa presents a line of personalised hats, hand crafted by some of Indias finest artisans, that speak the charm of a true artisan with the design sensibilities of a modern, luxury brand.

About Kate Stoltz: A fashion designer based in New York City, Kate Stolz is funnelling her years sewing experience, her education, exposure to the fashion industry, creativity and endless energy into her own fashion label: Kate Stoltz NYC. Each dress in the Kate Stoltz NYC collection is made to order in Kates studio.