What: Collection of sari-blouse sets

USP: The range is a pool of organza drapes with lightweight fabric that almost feels weightless against the summer air. Each piece in the assortment has a character and a face, much like the women who will adorn the drapes ranging from soft pinks, whites and peaches to vibrant greens, yellow, red and grey. With detailing like frills on the pallu, pearl tassels and geometrical bandhani motifs, the metamorphosis of the assortment follows the evolving phases of the moon.

Price: Rs 18,500

Available: Naina Jain store in Kolkata

About Naina Jain: Naina Jain is synonymous to ‘Bandhani’, the art technique of ‘tie and dye’. Inspired and mastered by skilled craftsmen of Gujarat and Rajasthan, her creation includes diverse range of sarees, kurtas, skirts and gowns, giving the age-old bandhani craftsmanship, a modern twist. The designer encompasses the best of Indian tradition, culture and art, with specially designed range of Paithani style Benarasi and bandhani, hand-embroidered Lucknowi and bandhani and also experimenting with various embroideries like zardozi and gotta Patti.

What: Collection of apparel for men and women

USP: Inspired by the game of skill, ‘Poker’, the range comprises casual garments and signature unisex poker caps. The design element for the assortment is based on the concept of distraction practiced by poker players, who use clothing disguise to distract the opponent. Taking this into consideration, the assemblage has colours, patterns, and motifs with lightweight breathable fabric for poker players to play for longer hours.

Price: Rs 1,000-2,500

Available: Online on thebigstack.com and other e-commerce platforms

About Big Stack: Founded in 2017, Big Stack is a premium fashion sportswear brand that is inspired by the game of poker. The brand supplies poker t-shirts and other clothing for poker enthusiast, whether a professional or recreational player. The brand offers a unique collection of clothing for both men and women and is currently retailing digitally.

What: Collection of maxi dress for women

USP: The range reinvents colour-blocked, printed or embroidered long maxi dress to be worn during day or evening for both casual and formal dos.

Price: Rs 349-2,499

Available: All outlets of Max Fashion and online on maxfashion.in

About Max Fashion: The brand belonging to the Landmark Group has pioneered the concept of ‘latest fashion at great prices’, thereby offering the discerning shopper a vast choice with international fashion and quality.

What: Collection of apparel for women

USP: Inspired from Kas village in Turkey, the range has all essence of the village infused in it. The assortment comprises silhouettes with ample slits and necklines. The assemblage has details of Turkish tiles and pop colours. 100 count khadi and cotton linen outfits bring out the functional aesthetics of the brand.

Price: Rs 10,000-50,000

Available: Sumani Nathwani store in Kolkatta

About Suman Nathwani: The pioneer lingerie and sleepwear fashion house was started by Suman Nathwani in 1987. After three decades, the label was passed as heirloom to her daughter Khyati to take the brand to the next level. The parent brand Suman Nathwani Resort By Khyati offers creations meant for bed and boudoir in India including sleepwear, swimwear and beachwear.

What: Collection of trousers for men

USP: Inspired by Italian lifestyle and fashion, the range comprises a line of stretch comfort trousers, with self-adjusting waistbands. Tailored with refined Italian cuts and breathable fabric, the trousers give comfort and ease to run through the long working hours of the day to the corporate men.

Price: Rs 1,899-2,299

Available: All outlets of Giovani

About Giovani: Launched in the year 2000, the brand was acquired by Future Lifestyle Fashions in 2014. Giovani is a quintessential suits & jackets brand that refuses to be ‘Jacketed’. Present in over 100 retail touch points spread across both exclusive brand stores and shop-in-shop, Giovani offers classic and elegant clothing tailored with refined Italian cuts and outstanding workmanship at an affordable price in India.