Yell
What: Collection of linen for men and women
USP: Inspired by pastel shades of pink, green and blue, the range provides linen options for both weekends and weekday wear, giving constancy against the soaring temperatures of urban India.
Price: Rs 2,500-10,000
Available: All Yell stores in India
About Yell: Yell is an established fashion label by Divya Gupta, which caters to men and women across urban India and around the globe.
Melissa | Melissa Family
What: Spring-summer 2019 collection of footwear for men, women and kids
USP: The range guided by the construction of human ties – the family. Inspired by the human value: memory, the range describes the meeting of the past and the present. The shoes are hypo-allergenic, elastic and 100 per cent recyclable. The assortment is environment-friendly and made out of a patented material called Melflex, that can be worn through the summer and monsoons.
Women’s collection includes mules, wedges, slip-on sneakers, sliders, comfortable flip flops and retro-inspired flats. While childrens’ range comprises boots, sandals, shoes embellished with stars or flowers, and rain boots. Men’s range includes sandals and sneakers. The assemblage also features handbags ranging from totes, backpacks to mini handbags.
Price: Rs 3,999 onwards
Available: Online on melissaindia.com
About Melissa: Started in 1979, Brazilian footwear brand Melissa is known for its creative innovation with plastic made from the brands trademark material called Melflex, a PVC material thats flexible, comfortable, and durable.
Fendi | Baguette
What: Spring summer 2019 collection of bags for women
USP: Bearing its name from the French baguette bag that was traditionally carried under the arm, the range makes a comeback with the slightly re-proportioned and in a new oversized design with a mini version. The bag is crafted from a kaleidoscopic range of materials from denim to embroidered jacquard, including the hyper soft FF logo embossed leather in pastel colours.
Price: Rs 1,00,000 onwards
Available: All Fendi stores and online on fendi.com
About Fendi: Founded in 1925 in Rome, Fendi is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. The brand is renowned for its fur and fur accessories.
Crocs | Serena
What: Spring summer 2019 collection of footwear for women
USP: The everyday style range includes sandal, flip and slide silhouettes. The assortment features stretch straps, lightweight and supportive, and boasts moulded Croslite uppers that is durable, washable and water-resistant.
Price: Rs 1,995-2,495
Available: Select Crocs retail locations and online on shopcrocs.in
About Crocs: Crocs, Inc is a world leader in innovative casual footwear for women, men and children. Every pair of shoes within Crocs’ collection contains croslite material, a proprietary, moulded footwear technology, delivering extraordinary comfort with each step.
Splash
What: Collection of metallic skirts for women
USP: The range goes well with partywear, workwear while giving Indian look.
Price: Rs 1,699-1,999
Available: All Splash stores and online on splashfashions.com
About Splash: Splash, a part of the Landmark Group, was founded in 1993 as a single brand store in Sharjah. The brand is positioned as fast fashion brand of choice for the young, global Indian men and women. Splash is currently present in over 200 retail points in 14 countries across the globe. In India, Splash is present through 19 exclusive brand stores in Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Cochin, Chandigarh and Mangalore.