What: Autumn-winter 2020-21 fashion collection for men

USP: The collection draws inspiration from the appropriation of logos that began in the early ’80s and became part of the language of streetwear. ‘Gucci Fake Not’ is Alessandro Michele’s irreverent and ironic homage to the institutional code of the brand: the logo. Slightly oversized white or black washed cotton t-shirts have a retro sporty look on account of the bicolour stripe in red-green running down the middle of the front and back, with the words FAKE on the front and NOT on the back, in yellow.

Price: On request

Availability: At Gucci’s stores in India

About the company: Gucci is part of the Kering Group. A global luxury group, Kering manages the development of a series of renowned houses in fashion, leather goods, jewellery and watches. Eclectic, contemporary, romantic, Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.

What: Collection of dresses for women

USP: The collection illustrates two looks, with darker and bolder looks symbolising the dark side in these Covid-19 times of crisis whereas the other look is illustrated with softer colour tones and lively looks symbolising the recovery from the treacherous disease and towards a more positive outlook with illuminating styles to celebrate life.

Price: Rs 39,900 - 1,20,000

Availability: At stores in Delhi & California and online at meghaandjigar.com

About Megha & Jigar: Label Megha and Jigar is a California and New Delhi based fashion brand, formed in 2013 with a vision to embrace the beauty of Indian heritage by infusing the unique blend of embellishment and an aesthetic that is traditional and royal in its treatment, with a contemporary modern touch.

What: Autumn-winter collection of festive wear for men

USP: The collection includes a variety of men’s apparel ranging from preppy and casual wear to soothing and luxurious corporate attire options. One can choose from a varied assortment of tees, chinos, polo’s, bombers, jackets, suits, bundees & trousers.

Price: Rs 1,299 (t-shirt); Rs 2,199 (trousers); Rs 2,899 (denim)

Availability: Turtle outlets across India and also online at turtleonline.in

About the company: Turtle is a fashionable menswear apparel brand, dedicated to making world class products and becoming a leader in the mens apparel industry in India. With a vision to: “Be a part of customers journey and creative evolution - one individual, one apparel and one occasion at a time.”

What: Collection of footwear for women

USP: The collection is designed with neutral bases to offset the vivid colours of Rahul’s signature 3D embroidery. The Gulmohar and Gulistan motifs that Rahul has developed through the years are featured in this collection.

Price: Rs 3,290 onwards

Availability: At Fizzy Goblets Mumbai & Delhi stores and online at fizzygoblet.com

About Fizzy Goblet: Laksheeta Govil started this footwear brand as a designer & young entrepreneur in India. Over the years, shes worked to add a new-found sense of fun and a modern twist to the traditional juttis, making them fit for everyday adventures.

What: Collection of bodysuits for kids

USP: Inspired by the beautiful marine life, the collection is made from safe and comfortable organic cotton. Babygrow onesies and bodysuits feature additional fabric or buttons to offer a good fit even for growing babies while reversible dungarees offer the delight of two garments rolled into one.

Price: Rs 699 onwards

Availability: Online at greendigo.com

About the company: The brand’s ethos is deeply rooted in a sustainable approach to kids clothing. Greendigo is certified by the Global Organic Textile Standard (GOTS). As a brand, it is committed to ensuring responsible manufacturing and sustainable packaging. It aims to make organic clothing the new ‘normal’ for kids from 0-12 while offering very competitive pricing.